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March 30, 2008

Comparing Fingers


I enjoy the past-time of comparing fingers.
I like to put my baby finger against his thumb as it looks so ridiculous.
It makes things seem different than they otherwise appeared.

[current mood] Red Wine & Arcade Fire's Rebellion

Posted by natalija at 10:43 PM | Comments (0)

March 29, 2008

Sculptor Scene Snapshots

I've been on the set of The Sculptor all week with not a lick of time to blog despite my determination (and blog-statement) to the contrary.
Seems like 6am starts require 9pm bedtimes which doesn't work with my busy head or afternoon caffeine...

So in a moment when others were taking tea (or more realistically cold pizza, coffee and mints) I snapped up some aspects of the set. I was looking for views that reveal the collision of the the two worlds - that of production and that of the scene.
I'm most envious of Emma Fletcher's job of 'Production Designer' in which she gathers and builds the most beautiful items. My favourite is a huge mauve partition with organic shapes cut out of it revealing a lime tinted wall. She creates every aspect of the set, right down to the detail of envelopes on a table with squiggles of bacteria patterns on them. Emma's job is the best. And she does it absolute justice.
She might just have my idea of the most admirable job in Perth.


[current mood] Being Tickled with Breath & Stomachs Gurgling on Set

Posted by natalija at 11:20 PM | Comments (0)

March 24, 2008

What a Novel Badge


Today Patrick Pittman and I have launched www.novelbadges.com

It's one of those sleep deprived concepts you formulate in a pub one evening - but we actually followed it through with our beloved badge machine.
So 'Novel Badges' is just that, a series of novel names turned into badges.

The first edition of bookish puns is sitting on the shelf for you to browse. Of course, eventually you'll have to buy one (or three) and send them to your literary friends!

[current mood] SleepyTime Tea & An Early Night

Posted by natalija at 7:44 PM | Comments (1)

March 23, 2008

Afoot of my design


I thought I would share an insight into the professionalism which I undertake in my graphic design work. When needing to photograph drawings (for example that above by Gemma Weston for Abbe May's album) I use the reliable two-feet process to ensure that ample weight is established on either side of the piece to be shot. This results in no 'blow-away' and supreme flatness.
On some occasions I use the advanced (yet lesser known) technique of beer-bottles-on-corners.

Normally the aforementioned feet would be cropped out and the client (and artist) would be none the wiser. But don't it just make a pretty photo with them in?

[current mood] Red Wine in Tea Cups with Deers on Them

Posted by natalija at 6:48 PM | Comments (1)

March 22, 2008

Creating Imagery for Artists

Here are the images I created for Perth Theatre Company last year for their performance season for 2008.

I love this kind of work. It's so involved. I get to read the scripts, speak with the director, writers and the company management to get a thorough sense of each production.
Then I have to condense all of this information into a single image. It's a balancing act. The image should honesty convey the production but with the effectiveness of simplicity.
If you try to spell out the whole performance literally then you weaken your message. So the key is to develop one striking image that embodies the sentiment and leaves the audience gagging to know more (and buying a ticket).

However when designing for artistic productions it often becomes a compromise of my 'artistic' opinion with that of the many other artists - director, writer, marketing and management. It's difficult to get everyone on the same page in this kind of creative process. And who is more right? The vision of the artistic director or that of the designer?

I believe that if you are a proven* designer then you should be trusted to do what you do rather than be instructed. Of course when designing for an artistic vision you have to accurately interpret the vision of the director whilst using your design experience to know how best to package that concept whilst meeting the foremost aim of getting bums in seats. I always say, if a plumber comes to your house, you don't tell them how to connect a drainpipe, so why do so many people insist on dictating to a designer how to do theirs?
In non-artistic clients it often comes down to the accessibility of design (it's all around us) and it gives them a false sense of knowledge over what is good and what isn't. So they hang on so tightly, trying to manage the process and do not trust the designer.

With the artistic clients, yes, they have the visually literacy to engage with it, but can often be manipulated by their own personal taste. Do they know what is best to sell their show? Perhaps they are too close to it and can't step back and see how to 'frame' it.

These interferences will cause a design concept to become a watered down version of its original intent as the many stakeholders' preferences are met. If more clients trusted their designer to know what is best for them, the world might be prettier place. But not only that, they might have a fatter hip pocket. In fact, I believe that it's only partly about being pretty (appealing), it's about being effective (which ain't necessarily pretty). And it is likely that what is effective may not be to the personal tastes of the client. As aesthetics are so subjective, what stands up is putting into place the knowledge of marketing, psychology and what sells.

I wish more clients would let the designer work to their full unfettered potential and see what emerges! I've noticed that the more I work with a single client, the more they trust me and the better the designs get. They often realise this too.

* There are unfortunately too many "unproven" designers out there giving design a bad name. They get caught up in their personal art making exercise so much so that they don't create an effective solution for the client. Instead they create something cool for their folio.


The Turning. Based on the novel by Tim Winton.


Glorious. Was Florence Foster Jenkins the worst singer in the world?


Taking Liberty. The epic story of Australia winning the America's Cup.


Speed The Plow. A witty, caustic insight into the world of the Hollywood Executive.


The Matchmaker.

[current mood] Cold Beer & Not Oscar's Squeeky Toy Bone

Posted by natalija at 4:22 PM | Comments (1)

March 20, 2008

Flower Gifting

I went on a flower-gifting journey this afternoon.
Here are the photographs of the gifts in their new homes. I don't know how they will be received, perhaps with some curious contemplation or creation of a romantic mystery.

I have however already felt the karma of my botanical benevolence as people in the streets observed me carrying flowers and likened me to their beauty.

They didn't know what I was up to, but I suppose the sentiment is felt when you see a person carrying a flower. It's a gift and its bearer beholds that beauty too.







[current mood] White Magnums & Abbe May

Posted by natalija at 6:49 PM | Comments (3)

March 19, 2008

A few too many thoughts in one post but you gotta start somewhere

You can really tell that things are serious when I don't blog. I must be busy, not just busy with room for procrastination, but busy with butt up, head down and fingers glued to computer. It's really like that at the moment.
I'm gearing up to work full time on a film set as Script Supervisor, Continuity and DVD Extras' Director. So twice as much work as usual has to be completed by then.
The film is called The Sculptor, directed by Chris Kenworthy.

So what I'm telling ya is that lack of blogging does not mean lack of creativity or motivation. But when I let it slide, it really goes downhill.
So! Despite it all, I am going to blog. I will make the time because the little burst of creativity in my day has a roll-on effect (not unlike deodorant, things start to smell good). It keeps my creative spirits up which cycles into my other work. It's like yoga, if you do it every day then you wake up and do it the next day. It becomes habit, it becomes easy.
Leave it one day, then it more easily becomes two, then so on until it's been weeks.

So from now on I'm blogging and doing yoga every day.

Beware that posts may be a little lacking in weight, but they will exist and accumulate.

(I put too many little rhymes in my blog when I type, it's weird, but it's just the rhythm of the keys clacking that becomes a song, worse than rapping.
It's lame I guess but it just flows out that way, I don't know if you pick it up, but I just thought I'd say.)

Here is an invite I did for Anita's 30th. We shall be holding the most unashamedly daggy affair this side of 1992.


[current mood] Toto & Tension Tamer Tea

Posted by natalija at 10:19 PM | Comments (0)

March 4, 2008

The Good Grocery Guide


After two years in production, Anita and I are launching The Good Grocery Guide!
It's an ethical shopping guide for Perth, Western Australia. It contains a products list that you can use at the supermarket to pick out the most ethical products. Each product has symbols that represent categories of 'goodness' so that the final decision can be yours, based on what you value most. eg: Organic or Oz made? Fairtrade or WA owned?

It also has an outlets directory for other places to shop for ethical goodies.
AND plenty of tips to allow you find other products not found in the list.

You can buy the guide from our website. www.goodgroceryguide.org.au or pick it up at number of outlets around Perth.

[current mood]Vitamins & Dog snores

Posted by natalija at 4:05 PM | Comments (3)

March 3, 2008

The Future Of Ideas

The future of ideas will be inadvertently affected by the future of light bulbs.


[current mood] Poached Pears & The Ramones

Posted by natalija at 7:59 PM | Comments (0)