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October 27, 2005

Ethical shopping guide

GGG-cover.gifThis is the cover design for the ethical shopping guide I’m working on. I haven’t had a project like this in ages, one that I can really sink my teeth into, find endless ways to make it big, get it known, try to print as many copies as possible!
It is also fantastic doing this with a friend. (The sweet Anita Lumbus). We are sharing something we both care about and like ying and yang, we are pulling it together.

When it comes to ethical shopping it just isn’t black and white, and you an get into all sorts of debates about whether organic is better than local is better than well packaged, fair trade or GE free.. and it is rare to get them all in the one product. This seems to be a big hurdle for people working in ethics - causing much “you eat vegetarian but you wear leather” kind of discussions and confusion about how to present information and what side to stand on…
So, the guide just lists which categories the products rate in and then YOU as shopper can make up your own mind according to your personal ethical beliefs. Perfect.

Posted by natalija at October 27, 2005 7:03 PM


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